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Meet up with the New eharmony Logo Design

July 27, 2019  |   General   |     |   0 Comment

Meet up with the New eharmony Logo Design

History is a thing that is funny. Seventeen years ago today we turned up to the web dating party. Therefore we had been one of the primary to exhibit up (but we were fashionably very early). That’s as soon as we first began making relationships that are lifelong. While the remainder had been history, reported by users. But let’s speak about that history because whom does not love an excellent love story?

During the last 17 years we’ve been committed to evolving our service—using new information and research to help keep our matching algorithms in the edge that is cutting. Although we worked difficult to blaze a path within the internet dating globe, our logo design and brand name appeared to often be catchup that is playing.

In 2000 we initially created a logo—but that is lowercase ended up being the belated 90s and we also were still determining exactly just what e-mail designed so we had been a little awkward in chiseling down our artistic identity.

5 years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)

After which this season, we eliminated the relative line that separated the ‘e’ and also the ‘H’. Nothing ended up being getting back in our method. Not even a line.

In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It absolutely was a hue that may make just about anybody yawn, however in a great way. It had been pleasant.

Let’s remember about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.

It had been in 2016 whenever we come up with a super group of creatives to greatly help contemplate an even more way that is thoughtful provide ourselves to your globe. We began with brand characteristics. This is a procedure, without a doubt, but really worth it! This venn diagram is kind of like our cornerstone.

As shown into the diagram, we have been company understood for the technology behind love, so when overlapped, we’re able to create connections.

We dug deeper into this, and discovered those two characteristics as faculties that guide our overall tone and design.

Next, we started our research. Different design studies assisted us set guidelines when making not merely the logo, however it aided determine our brand brand new brand name colors, fonts, and feel.

They state history has a tendency to duplicate it self. Having said that, our brand name identity and logo is certainly going back once again to the basic principles.

And, after months and months of anxious expectation, we finally are revealing it to your world today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!

*Side note, I wish I really could explain to you just exactly how logos that are many designed, however you could judge us to be extremely passionate, nerdy, enjoyable, and merely simple excited to redesign our logo design and provide it to your world!

The thing I love many concerning this logo design is the fact that it is therefore versatile. And now we actually hope that this brand new colorful brand new symbol of ours resonates with everybody else.

Finally, to assist you comprehend the idea behind our design, listed here is our formal logo design intro:

Today, eharmony reveals a redesign of its logo design plus it’s making an incident for lowercase. Just how we find love changed considerably within the last few two decades in addition to brand brand new artistic identity reflects that evolution, being a forward-thinking, human-centered relationship business.

Remaining real to its core, the brand is created in a font that is warm. a powerful heart shines above it, illustrating the insights, expertise, and experience we bring to making suitable relationships. Together, they combine to express the worthiness we help create—love and science function better together.

Gregory Law Group Team